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Content Analysis provides structured, question-by-question insights and illustrative quotes, organised directly under your discussion-guide questions. It gives you a clear, detailed, and easy-to-scan view of your dacreating a focused, evidence-first starting point for understanding what participants actually said. Additionally, project members can subscribe to grids and receive email updates when new interviews are added. This allows users to get full content analysis in real time as the project progresses. Finalfinalnozoomes Gi

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How to use Content Analysis Grids

Set Up Project
  1. Create the project and make sure to upload the discussion guide.
  2. Upload files (at least one). Content analysis grids will work with video, audio and transcript files only.
Create Content Analysis
  1. Navigate to Analysis Grids in the left hand menu, and then to + Create New Grid in the top right hand corner of the grid page. Then, select ‘Content Analysis Report’. Screenshot 2025-12-01 at 09.25.03.png
Assemble Discussion Guide Questions
  1. Build your discussion guide question framework by either selecting ‘Initialize with AI’ (recommended), which will pull the questions from the discussion guide uploaded during project set up, or ‘Add Questions Manually’ which will allow the user to add questions manually.
  2. CoLoop will automatically group probes/sub-questions under their related parent questions. Additionally users can drag and drop to reassign probes, reorder questions and edit question text if required. Screenshot 2025-12-01 at 09.26.50.png
  3. When complete, press start. It is not possible to go back and edit discussion guide question structure after this.
  4. CoLoop may take a few seconds to generate analysis.
Explore the Analysis View
  1. The analysis view has two sections you click between in the top left of the screen, the overview section and the quotes section. Screenshot 2025-12-01 at 09.20.19.png Overview Section: Click any dropdown next to a question to open its analysis. Under each question users will find a table with relevant research objectives and underneath that a content analysis grid.
    • Research objectives: these are the objectives you confirmed during your project setup. CoLoop shows which research objectives link to each question. These can be toggled off for a cleaner view by clicking display in the top right hand corner.
    • Content analysis tables: A top-level theme summarizing participants’ primary response pattern, sub-themes breaking down nuances and variations and a brief summary for quick interpretation. Participant names and their associated segments are display next to each point and clearly color-coded for easy visual scanning. Users can click on the themes or sub-level themes to open up the evidence panel.
    Quotes Section: Click on any dropdown next to a question to see associated quotes from each participant, in relation to the selected discussion-guide question.
  2. Use filters to breakdown analysis further. Users can filter by segment, individual participant or a combination of both. Filters apply to both the overview and the quotes sections. 
  3.  Use the share button at the top right hand corner to add colleagues to the project. Users can subscribe to a project to keep track of how insights evolve in real time as files are added to the project.
  4. Finally users can export the content analysis by clicking on the three dots in the top right hand corner to export as an excel, or the copy button next to each question. 
Sharing with colleagues and real-time updates
  1. Subscribe yourself, project members or other colleagues to the content analysis grids. They’ll receive real-time updates when new interviews are added.
  2. Users can choose to recieve updates daily, once every three days or once a week. Manage notifications by clicking on the notifications button on the left hand menu. Screenshot 2025-12-01 at 09.18.02.png

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FAQs:

What if the questions in my interview are worded differently to how the questions are written in my discussion guide? This will still work, CoLoop will find the section of the transcript with the closest relevant meaning. What if the question order is randomised? This will still work, because CoLoop finds the correct section of the transcript based on the meaning of the question and not on the order it’s presented in.