Create a New Project:
  • Start by clicking “create project” and give it an appropriate name (e.g., “multi market stack study”).
Upload the Discussion Guide:
  • Upload a single Word document as your discussion guide.
  • If using the same guide in different languages, upload only the English version.
  • If guides differ by market, compile them into one document and clearly indicate which guide corresponds to each group.
Upload Audio Files:
  • Upload audio files for each market or language group (e.g., Spanish interviews and English focus groups).
Transcribe Files:
  • Use the transcription feature to transcribe files based on their source language.
  • For bulk transcription, ensure all selected files share the same source language and number of speakers.
Anonymize Participants:
  • Assign unique anonymous names to participants across all markets to avoid overlap (e.g., “Spanish Participant 1,” “English Participant 1”).
  • Merge moderators if necessary.
Translate Transcripts:
  • Translate non-English transcripts into English using the translation feature.
  • Note that translations can only go from a foreign/source language into English.
Add Market Segments:
  • Label participants with segment tags corresponding to their market or region (e.g., “Spanish” for Spanish participants, “English” for English participants).
  • Bulk-apply these segments by selecting multiple participants and editing their labels.
Leverage Segments in Analysis:
  • Use custom grids to create separate rows for each market segment (e.g., English group vs. Spanish group).
  • Generate questions based on your discussion guide and obtain summaries for each segment.
  • Utilize chat features to compare experiences or responses between different market segments.