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Uploading your live interviews to CoLoop ensures accurate transcripts, speaker recognition, and richer insights. By capturing real voices and tone, CoLoop delivers deeper analysis and more natural summaries. Adding project context through a discussion guide will help refine results and highlight key themes. You’ll also be able to create clips and reels that bring your research to life.

Recording Interviews

For projects where you’re conducting interviews or focus groups via Zoom, Google Meets, or Microsoft Teams, invite the CoLoop recording bot to seamlessly record and upload your sessions. The recorder feature allows for the highest accuracy of speaker recognition by distinguishing different voice streams in calls. You’ll be able to create and keep recordings securely within your project, and plan ahead for CoLoop to join and record your calls.
Learn how to let CoLoop record and upload your interviews here.

Uploading Interviews

You can also upload high quality audio or video files. You’ll be able to get the full CoLoop experience and receive accurate transcripts in over 100 supported languages. CoLoop also supports English translation from any transcript. Raw video and audio also allows you to create compelling clips and reels within the platform. After uploading audio or video CoLoop will prompt you to enter…
  • Estimated numbers of speakers (both moderator and respondents)
  • Language or accent details (If in doubt, select US English…)
  • Keywords for specific brands or products (make sure you hit the enter key after each)
  • Providing these details (especially keywords!) will help to improve the transcription accuracy

Uploading a Discussion Guide

A discussion guide, project or client brief, or a contextual document with information about your project will help inform CoLoop about your project. CoLoop will use this information to automatically generate objectives and a description. Uploading this guide will help CoLoop articulate topline summaries and Q&A guides for each project file. This will also allow you to populate analysis grids and chats with suggested questions in analysis.
SectionExample
Project Description“This project is exploring different concepts encouraging people in the UK to quit smoking”
Methodology“The project involved discussions around how simple, unexpected, concrete, credible, emotional, motivating and how much storytelling there was within 3 different concepts”
Description of any stimulusConcept 1: a pair of lungs made from a wilted flower on the left side, and a vibrant, colorful bouquet of flowers on the right side. The text reads “QUIT SMOKING AND BREATHE”
Concept 2: features a handwritten note saying, “I’m not scared of spiders. I’m scared of my Mum dying from smoking,” next to a real spider. It also includes a statistic about the number of people dying each week in the UK from smoking-related diseases.
Concept 3: shows a diseased, decomposing part of the body inside a cigarette paper, with the text: “Every cigarette rots you from the inside out.”
Overall Objectives“The project aims to understand which of these concepts is the most motivating for quitting smoking, and how much the sticky ideas framework (simple, unexpected, concrete, credible, emotional, storytelling) impact motivation.”

Concept Testing

CoLoop can recognise and help you analyse different stimulus, concepts, or message testing projects.
Please refer to these guides to find the best concept testing flow for you.

Other Supported File Types

  • Transcripts: We recommend using these if you are working in a language we don’t support yet or have gold standard human written or curated transcripts available. DOCX and TXT transcripts will import with the speaker names you assign them with.
  • Spreadsheet (xlsx): These can be used to automatically apply segments or upload corresponding interview notes alongside your raw data (read more about this here.)