This article outlines answers to the common questions users ask about how we use data uploaded to CoLoop. CoLoop is built specifically for market research agencies and ships with a range of privacy and security features built in. These are designed to make it easy for researchers to secure, manage, minimise and delete data as and when they need to.

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Raw File Storage

  • When users create a project in CoLoop they asked to pick a region to securely store raw uploaded files
  • This region can be EEA; UK or US.
  • Any uploaded raw data e.g. Audio, Video, Excel, Transcripts etc. are then stored on encrypted AWS servers within that region.

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Processing and storage of data

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Data Onboarding

  • Audio and video files are sent to a fully SOCII and GDPR compliant US transcription provider
  • Files are held temporarily (typically for a few minutes) while they are transcribed
  • The resulting textual information, now of a lower classification is retained securely on AWS / GCP servers operated by CoLoop in the US.
  • High classification raw data is completely wiped and the only remaining copy stored on AWS servers in the selected country of origin by CoLoop.
  • No data of any kind is retained by the transcription provider after this processing step.

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During Analysis

  • Once processed and stored, further features are extracted from textual data and stored in order to be queried Features are extracted using a range of 3rd party APIs listed here.
  • During the analysis stage when users query the data derived features are processed securely by 3rd party APIs.
  • All 3rd parties we work with are vetted and where appropriate bound by strict DPAs to prevent retention of or training on any data sent to them.

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CoLoop Data Retention

  • Users of the CoLoop platform remain in control of the uploaded data at all times.
  • Specific resources or entire projects can be deleted immediately and permanently in a single click through the platform or within 7 days of an email to support.
  • Data is not automatically removed by CoLoop after a certain period and will remain securely stored unless otherwise instructed by the platform user in the manner outlined above.