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If you’re importing data from Recollective or Incling, check out these articles. The segments will be brought in immediately!
Segments allow you to group research participants by customer type, demographic, market or other factors to enable filters and comparisons during analysis. You can apply segments manually, or import an Excel Sheet with screener questionnaire data.

Manual Entry:

  • In the Segments & Participants tab, you’ll see all confirmed speakers in a project.
  • Tick the participants you want, then open Actions in the bar that appears at the bottom of the screen (or press ⌘K, Ctrl+K on Windows).
  • Choose Add segments to see every segment in the project. Ticking one applies it to everyone selected; a dash means only some of them carry it, and ticking again gives it to all.
  • Type a name that doesn’t exist yet to create that segment and apply it in one step (e.g. “Region: UK”, “Age: 18-24”).
  • If filenames contain metadata (e.g., “Interview_UK_Youth”), filter by keyword and segment everyone matching at once.
The same menu renames participants, sets their role, merges duplicates, and removes every segment from the selection. Each action shows its shortcut, so once you know them you can press the key instead: S for segments, R to rename, ⇧R for roles, M to merge.

Excel Import:

  • Upload an Excel sheet containing columns for names and demographic fields.
  • CoLoop matches participant names and populates segment data (e.g., gender, location, cohort).
  • Ensure names in the Excel sheet exactly match those in CoLoop.
  • Click + Import Files
  • Select the Excel option
  • Click ‘Process Community Data’
  • Click the “Segment” tick box for any columns that correspond to a segment
  • Click ‘Import community data’

Using segments

Segment data can be used to filter data when creating grids, chats, and reels. When creating a comparative grid, you’ll also be able to use segment data to analyze cross-sections of your data.
  • Click + Add filter
  • Tick the segment you’d like to apply
  • Close the menu to apply them