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Use this method when you discuss concepts, products, brands or messages in-person. This flow also works when you are uploading audio or have video recordings don’t show a stimulus deck. To turn on concept testing, enter a list of concepts, brand names or any other key phrase during the project setup. CoLoop will automatically label text segments when concepts are explicitly mentioned in the transcript.
  • These will appear in the transcripts and evidence panel
  • Concepts entered here will be passed into the Key Phrases section when transcribing any audio or video files

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Before Setting Up

Here’s some tips to take into consideration before recording and help ensure your concept testing project is analysed smoothly. Choose distinct concept names
  • Use concept names that will stand out:
    • Good: Alpha, Beta, Gamma, A1, B2, T4
    • Bad: Concept I, 1, A
  • Generic sounding terms are difficult to discern and may not be picked up in the transcript.
Reference the concepts clearly in your interviews
  • Be consistent with terminology when referring to concepts.
  • Introduce concepts clearly in the interview and make sure these come through in the transcript.

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Setting Up

1. Enable Concept Testing
  • Enable concept testing and enter your concept names.
  • Add synonyms where relevant:
    • You can add synonyms for each concept so the system recognises alternative ways participants might refer to it. This helps ensure all mentions are captured during analysis. Examples:
      • BenchSci → Add synonym “BS” if participants might use this abbreviation.
      • Benchling → If you’re showing a distinct product stimulus (e.g., the pink version), add “Pink” as a synonym so colour-based mentions are linked back to the concept.
      Tip: Synonyms can be abbreviations, nicknames, or descriptive terms.
    • For multi-market studies, include foreign language versions of concepts as synonyms (e.g., how they are spoken or written in other languages).
image.png 2. Upload Data Files:
  • Upload audio, video, or text transcripts related to your study.
  • If using audio or video files, transcribe them within CoLoop and confirm speaker identities.
3. Check Concept Tagging
  • Once files are uploaded, review whether concepts have been tagged correctly.
  • Without a stimulus deck, CoLoop only tags text segments that directly mention the entered concept names or their synonyms.
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Bulk Concept Tagging

Since this method will only tag explicit mentions of the concept in the transcript, you can bulk apply concepts where required. Highlight the desired segments of text, click ’+ Add concept.’ Then select the concept and click confirm. Batch Apply Concept 1080p Gi

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Analysing Concepts

To understand how you can leverage concept labels in both the grids and chats, please find more information here.