Use this method when you discuss concepts, products, brands or messages. Best for in-person concept tests, when you don’t have a stimulus deck or when you won’t be uploading videos which show a stimulus deck.

Concept testing mode enables you to enter a list of concepts, brand names or any other key phrase during the project setup. The AI will automatically label text segments where they appear and even track when the conversation changes from discussing one to another.

  • These will appear in the transcripts and evidence panel
  • Concepts entered here will be passed into the Key Phrases section when transcribing any audio or video files

If you’re planning to use CoLoop for analysing research material contain stimulus it’s important to plan ahead.

Choose concept names that will stand out

  • Use concept names that will stand out:
    • Good: Alpha, Beta, Gamma
    • Bad: Concept I, 1, A
  • Generic sounding terms are difficult to discern and will not be well picked up

Reference the concepts clearly in your interviews

  • Be consistent with terminology when referring to concepts
  • Introduce concepts clearly in the interview and make sure these come through in the transcript

1. Enable Concept Testing

  • Enable concept testing and enter your concept names.
  • Add synonynms where relevant:
    • If you are product testing and Concept A is a red crisp packet and Concept B is a green crisp packet you can add the synonyms red and green, respectively.
    • For multi-market studies, include foreign language versions of concepts as synonyms (e.g., how they are spoken or written in other languages).

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2. Upload Data Files:

  • Upload audio, video, or text transcripts related to your study.
  • If using audio or video files, transcribe them within Coloop and confirm speaker identities.

3. Check Concept Tagging

  • Once files are uploaded, review whether concepts have been tagged correctly.
  • While AI driven, without a stimulus deck, Coloop only tags text segments that directly mention the entered concept names or their synonyms.

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Bulk Concept Tagging

You can bulk apply concepts where required. Highlight the desired segments of text, click + Concept. Then select the concept and click confirm.

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