This document will explain how to do concept testing in CoLoop, when no stimulus deck is used.
Use this method when you discuss concepts, products, brands or messages. Best for in-person concept tests, when you don’t have a stimulus deck or when you won’t be uploading videos which show a stimulus deck.Concept testing mode enables you to enter a list of concepts, brand names or any other key phrase during the project setup. The AI will automatically label text segments where they appear and even track when the conversation changes from discussing one to another.
These will appear in the transcripts and evidence panel
Concepts entered here will be passed into the Key Phrases section when transcribing any audio or video files
If you’re planning to use CoLoop for analysing research material contain stimulus it’s important to plan ahead.Choose concept names that will stand out
Use concept names that will stand out:
Good: Alpha, Beta, Gamma
Bad: Concept I, 1, A
Generic sounding terms are difficult to discern and will not be well picked up
Reference the concepts clearly in your interviews
Be consistent with terminology when referring to concepts
Introduce concepts clearly in the interview and make sure these come through in the transcript
1. Enable Concept Testing
Enable concept testing and enter your concept names.
Add synonynms where relevant:
If you are product testing and Concept A is a red crisp packet and Concept B is a green crisp packet you can add the synonyms red and green, respectively.
For multi-market studies, include foreign language versions of concepts as synonyms (e.g., how they are spoken or written in other languages).
2. Upload Data Files:
Upload audio, video, or text transcripts related to your study.
If using audio or video files, transcribe them within Coloop and confirm speaker identities.
3. Check Concept Tagging
Once files are uploaded, review whether concepts have been tagged correctly.
While AI driven, without a stimulus deck, Coloop only tags text segments that directly mention the entered concept names or their synonyms.